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Sainsbury s Christmas ad answers the big question about Santa

New Commercial Arts’ debut campaign for the supermarket features a cameo from 80s pop legend Rick Astley alongside real-life Sainsbury’s employees

David goldingBrad woolfIan heartfieldJames murphyEmma bisleyNici hoferRick astleyDanny tomkinsDan baileyJess paceyProduction companyFather christmasNew commercial artsGood foodKing henry

The Drum | Habitat Mixes Live Footage With Illustrations In Home Improvement Campaign

The home accessories retailer has proffered up some inspirational illustrations to inspire home improvement dreams.

Katy wangNici hoferTerence conranMaking picturesCommercial artsLittle designSir terenceHome improvementInterior designReative works

The Drum | Branding Experts Share How To Get Your Rebrand To Stick With Your Audience

As one of the biggest franchises in gaming works to promote a new brand identity, we ask agency experts how to make a successful go of a rebrand.

Veronica padillaRob skellyRichard ryanSarah parkesDanielle horaniehLuke taylorSuneil sarafLiza enebeisMatt boffeyHeather mctavishPaul keldersAndrew lawrenceMark weinfeldNici hoferDavid jenkinsonSocially powerful

Alzheimer s Society: moving spot by NCA distinguishes between old age and illness

Campaign built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

United kingdomChris gottliebIan heartfieldMary johansenNici hoferAcademy filmsAlzheimer societyNew commercial artsDementia weekBilly boyd capeKenny meek

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