Business Leaders Forum: The changing supplement consumer & the shift to e-commerce New users of dietary supplements – and increased usage among established consumers – are predicted to stay with the category after the pandemic subsides, according to industry CEOs.
2020 was “one for the record books” for dietary supplement brands, with surging sales and new consumers entering the category.
Many stakeholders are questioning if those new consumers will stay with the category through 2021 and beyond. They will, according to Jim Emme, CEO, NOW Health Group.
“Our leading indicator on that is that future orders and proforma P.O.s that are coming through carrying on not just through the rest of 2021, but also into the first quarter of 2022, and those orders are being consistently upheld by the customers that are placing them,” he said.
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