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Iconic Jaeger-LeCoultre Reverso watch turns 90 Iconic Jaeger-LeCoultre Reverso watch turns 90 Jaeger-LeCoultre Reverso, published by Assouline, traces the history of the remarkable reversible watch The Jaeger-LeCoultre Reverso, created in 1931, characterised the art deco period in its streamlined, rectangular silhouette. It was famously designed to withstand the rigours of a polo match. The answer was a dial that flips right over, out of harm’s way, leaving the caseback showing instead. A pinnacle of technical accomplishment and clean design, the Reverso epitomised the principles of both form and function.  Now, a new book released to coincide with the 90th anniversary of the Reverso looks at the watch’s history, tracing its journey through more than 50 movements and several hundred dial designs. The timepiece’s blank metal reverse side allows for bespoke adornment and, over the years, has been embellished with gemstones, engravings and enamel, for example. This scope

Nicholas foulkesJaeger lecoultre reverso