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Study tests the impact of digital vaping prevention ads on US adolescents

A randomized, controlled study with over 1,500 US teen participants from across the nation tested the effectiveness of digital vaping prevention ads. Researchers from UNC Hussman School of Journalism and Media, UNC Gillings School of Global Public Health and UNC Lineberger Comprehensive Cancer Center discovered that Real Cost ads lowered the extent to which teens were open to vaping.

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