LUXASIA-owned retailer escentials is on course for rapid expansion spree across Asia as consumers from Vietnam to India tap into the niche beauty trend.
South Korean retail group Shinsegae International has secured exclusive distribution contracts for luxury fragrance brands Heeley and Culti Milano as it seeks to strengthen its position in the rapidly growing category.
DUBAI: Scent is an essential part of the beauty regimes of Arab men and women. According to Euromonitor, the fragrance market in the Middle East is projected to reach $4.4 billion in 2027, with Saudi Arabia and the UAE making up the region’s two largest markets for scents. These statistics prove extremely beneficial for the revenue of luxury brands, many of which have produced
The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.
In the last decade, the fragrance market has been disrupted by the arrival of niched fragrance brands such as Byredo, Le Labo, Diptyque, and Jo Malone.
While the big brands may still dominate, they are facing stiff competition from these so-called cult brands as consumers lean towards a more personalised and intimate fragrance experience.
In 2019, Estée Lauder Companies reported that its fragrance category benefited greatly from the growth of Jo Malone, Le Labo and Tom Ford, which pulled in net sales of approximately $81m.