NI Expands Global Network to Serve Small Businesses
NI announced the expansion of its global distribution channels within the NI Partner Network, a strategic move to support its omnichannel strategy dedicated to serving small-to-medium business (SMB) customers to help them do what they do best innovate.
NI is focused on providing value and choice to its SMB customers, strategically connecting them to partners and resources on ni.com to provide a positive, efficient experience. Shifting to a multi-channel approach in this way leverages established, well-known distributors and ni.com to meet customers’ buying needs.
“We know our customers, especially those in the SMB space, need simple and efficient ways to buy so their time is spent on moving their business forward,” said Josh Mueller, GM of the Portfolio Business Unit at NI. “That’s why we’re taking important steps to serve our customers in ways that