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US firm set to get trademark rights for Vietnam s ST25 rice brand
By Phuong Anh, Anh Minh April 25, 2021 | 08:03 pm GMT+7
ST25 rice is displayed for sale at a store in HCMC, April 23, 2021. Photo by VnExpress/Quynh Tran.
A U.S. firm s application for the ST25 trademark has passed its examining attorney s review and will be published on May 4, which marks an initial approval.
Out of the five applications for ST25 submitted to the United States Patent and Trademark Office (USPTO) so far, the one made by I&T Enterprise Inc. has crossed the first stage.
The U.S firms had begun registering the trademarks ST25 and World’s Best Rice since last June, seeking to profit from the brand’s prestige.