MAY 9 Umbrage. That’s the trending word on Singapore’s cyberspace at the moment. In fact, the trend has already crossed over into the real world with major brands like Tim Ho Wan offering umbrage promotions and there are even umbrage T-shirts available for sale. Why has this rather.
The Straits Times
SPH CEO s use of umbrage gives rise to memes, merchandise
Singapore Press Holdings chief executive Ng Yat Chung (above) at Thursday s press conference, where he used the word umbrage in response to a reporter s question. The word became the top searched term on Google in Singapore that day and influenced marketing efforts on social media by brands such as Kopitiam and Foodfare, as well as Klook.PHOTOS: GAVIN FOO, KOPITIAM & FOODFARE, KLOOK/FACEBOOK
Singapore Press Holdings chief executive Ng Yat Chung at Thursday s press conference, where he used the word umbrage in response to a reporter s question. The word became the top searched term on Google in Singapore that day and influenced marketing efforts on social media by brands such as Kopitiam and Foodfare, as well as Klook. PHOTOS: GAVIN FOO, KOPITIAM & FOODFARE, KLOOK/FACEBOOK
May 09, 2021
The Straits Times
SINGAPORE - Since the word was used at a press conference on Thursday (May 6), few would have missed encountering it. It was the top searched term on Google in Singapore that day, with over 200,000 looking it up. Umbrage , uttered by Singapore Press Holdings (SPH) chief executive Ng Yat Chung at a press conference on the media company s restructuring, has trended on social media platforms, sparked numerous memes and merchandise, and influenced marketing efforts by popular brands.
Observers say the word is uncommon yet catchy enough to pique curiosity and thus be shared widely, fuelled by a hunger for social currency online.
The Straits Times
SPH media restructuring: The challenge of funding and sustaining quality journalism
Many media titles around the world are grappling with the challenge of funding and sustaining quality journalism.ST PHOTO: GAVIN FOO
https://str.sg/Jt2U
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Many governments helping their country’s media; SPH case no different: Shanmugam Toggle share menu
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Law and Home Affairs Minister K Shanmugam. (File photo: Try Sutrisno Foo)
08 May 2021 05:15PM) Share this content
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SINGAPORE: Amid declining advertising revenue, many media companies around the world have been forced to find new sources of funding, including government support.
This also applies in the latest Singapore Press Holdings (SPH) restructuring, Home Affairs and Law Minister K Shanmugam said on Saturday (May 8), pointing out that the business model of the company’s media arm “doesn’t work”.
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“Straits Times, Zaobao, the other SPH newspapers are facing the same pressures and headwinds that media in other countries have faced in relation to ad revenues collapsing,” he said.