Details 21 January 2021
Like many companies, it is important for OCBC Securities to offer excellent customer experience. To provide its customers with the wow factor, the company embarked on an “eStatements Tranformation” campaign to transform its customer experience. The effort has certainly paid off, for the team bagged bronze for Best eCommerce Customer Service at
MARKETING-INTERACTIVE s Asia eCommerce Awards 2020.
Ng Keng Ling, head, customer value, OCBC Securities shares the secret sauce behind great marketing and how the company is readying employees to prepare for the year ahead.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Asia eCommerce Awards 2020. To find out more about the awards, click here.