the problem is when you get that and can download pretty much anything you want, and then getting that and paying a price for it. right. there is a big question, what will the price tag be? up until now we have seen americans out there and being able to get information for free on the web. they pay perhaps to get a newspaper subscription and a magazine subscription, but what this innovation is going to do is kind of flip that model upside down. meaning you should be paying for content on-line and you are not going to be able to get it anywhere else. it will not be in newspaper form. it will not exist on the web. it is original, and because of that it has value and it has a price tag you should pay for it. also if you think about it, a great deal of secrecy to this. we should stress as well this so-called i ipad app launches noon eastern time.