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Ex-Rep. Vito Fossella’s last-minute, game-changing endorsement from former President Donald Trump in the Staten Island borough president GOP primary got a paid, targeted Facebook boost from an unexpected source: conservative cable news outlet Newsmax.
Like many other news organizations, Newsmax Media Inc. regularly spends money to promote its stories on the social media platform.
But Newsmax’s $25,000 expenditure for its piece touting the Trump endorsement in the local race stood out, given that it was the only of the cable outfit’s 54 ad buys last month that targeted a single state New York leading up to the city’s June 22 primary election.