The Hallway’s Chris Murphy on the extent of the industry’s inaccessibility for junior talent
The Hallway s Chris Murphy has observed the accessibility issue in ad land and is taking steps to try and address it. After launching YouTube series, Shit. What Now? , Murphy chats to Mumbrella s Zoe Wilkinson about how challenges facing junior talent and recruitment extends beyond just creative to all disciplines in the industry.
May 5, 2021 10:49
There is no simple fix to bridging the gap between the agencies and the junior talent trying to find their way in. It will take action from many.
One person taking action is The Hallway’s Chris Murphy, who has started YouTube series ‘Shit. What Now’ to demonstrate to talent the breadth of opportunities available in advertising and showcase industry leaders’ opinions on what makes a candidate successful on the path in.
Ad Standards lenient on complaints in 2020 that were pre-COVID norms
May 5, 2021 11:16
At the start of the COVID-19 pandemic in Australia, self-regulatory body Ad Standards encouraged advertisers to reconsider the content of advertisements to reflect the community standards of the time.
According to the organisation’s annual Review of Operations report, Ad Standards observed an early trend of consumers becoming sensitive to advertisements that showed behaviour contrary to health advice from the Australian Government about social distancing and hygiene to reduce the spread of COVID-19.
One of the first complaints lodged regarding COVID-19 regulations was about an ad for Bisolvon which depicted a woman coughing openly in a public park, which would have been a breach in advice to self-isolate while experiencing symptoms of the virus. Recognising that most ads at the time were made prior to the onset of the pandemic, Ad Standards community panel was pragmatic in ruling on complai
CVC & CDPQ set to acquire global agencies We Are Social, Fuseproject & Vision 7 International
May 5, 2021 11:35
Global private equity and investment advisory CVC Capital Partners (CVC) and global investment group Caisse de dépôt et placement du Québec (CDPQ) are to acquire a majority stake in BlueFocus Intelligent Communication Group’s international group of agencies, managed under its subsidiary, BlueFocus International. The agreement covers global social agency We Are Social and its sister agencies within BlueFocus, Fuseproject and Vision7 International.
CVC and CDPQ’s intention behind the acquisition is to create a “digital-first, technology-enabled global advertising and marketing services group of companies,” enabling the agencies to focus on market expansion and foster its tech and data capabilities.
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May 4, 2021 11:17
Belong, Telstra’s lower-cost telco, has placed its media account account out to pitch.
A Telstra spokesperson told Mumbrella: “We can confirm that Belong currently has a pitch for media underway. Given this is a live process it would be inappropriate for us to comment further at this stage.”
The account currently sits with OMD. Mumbrella has contacted the agency for comment on whether it will be defending the account. OMD also holds the master media account for Telstra.
On the creative side, Belong assigned Clemenger BBDO Melbourne to its creative account in 2017 and produced the ‘Together We’re Different’ campaign. Last year, the brand asked consumers to consider their carbon thumbprint in a campaign from Deloitte Digital.