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A trusted, credible and healthy news and journalism sector that uses facts on which to base reporting is vital
Being in lockdown during the initial stages of the Covid-19 crisis of 2020 and during its aftermath one thing became abundantly clear: Trusted, credible and reliable information and news is more valuable to the public than ever.
The uncertainty inherent in the crisis provides unscrupulous and under-informed individuals abundant opportunity to spread false information and hysteria predominantly via powerful and all-pervasive social media. The only counter to this avalanche of fake news is a trusted, credible and healthy news and journalism sector that uses facts on which to base reporting, without fail.
A recently released survey shows that commercial brands should seek out trusted news providers as their partners so as to share in their trust dividend.