June 28, 2021 10:25
News Corp Australia has released a new campaign with a focus on the power of visual storytelling, called ‘A whole News way to grow’.
The centrepiece of the campaign is a commissioned piece of art by Torres Strait Islander Alick Tipoti entitled Mura Ukapilamayzinga (All Connected), and is in honour and respect for First Nations peoples and their history of storytelling.
The campaign is said to take inspiration from how News Corp Australia has used “storytelling to reach and represent the many communities and client groups who have been key to our nation’s successful growth”.
News Corp said the artwork “showcases a story of growth, how connections between communities have changed throughout the years and how different categories such as food, travel, sport, technology and data all play a role in connecting people and culture”. The intricate visual story draws on the traditional carvings of Tipoti’s ancestors.