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IAB report: A digital news publisher s perspective

The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA publisher members' websites with the help of Narratiive, the IAB SA's official measurement partner, was welcomed.

Transcripts for CNN Reliable Sources 20131103 16:48:00

as news, pop culture, satire and partnership with disney is key to the success. the disney channel has for years attracted hispanic audiences and they ve been they were one of the leaders in making sure their programming was available on abc network and s.a.p. look at disney channel, those shows are cast with a very multiracial group of young people. those are the people that grew up watching those shows. this is the next step with fusion. as you look at this and think of the ways in which this generation of latinos are perhaps straying from pattern sit by parents and grandparents, don t they also, however, reflect the same disconnect with major outlets that their not latino peers do and many turn away from cable tv and away from tv in general. that s exactly right. we see that in data we have been looking at when it comes to news consumptions. young latinos going to many different news sources. it s less important for them

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