FOUR Cumbrian companies are in the running to be named the best rural businesses in the UK after being shortlisted in the 2020/21 final of the Amazon-backed Rural Business Awards. The companies are: Rinaldo’s Speciality Coffee and Tea Ltd from Kendal (Best Rural Drink Business category); Ginger Bakers from Kendal (Best Rural Food Business category); Shed 1 Distillery from Ulverston (Best Rural Drink Business category); Newlands Adventure Centre from Keswick (Best Rural Recreational or Outdoor Pursuits Business category). The Rural Business Awards 2020/21 will mark the Awards’ sixth year of celebrating the success of businesses across the UK’s rural economy. The final takes place in February 2021. The awards are organised by rural businesses for rural businesses to celebrate their achievements and develop a strong network for rural business owners.