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Immersive Van Gogh, one of two rival Vincent van Gogh-themed experiences coming to New York. Photo courtesy Immersive Van Gogh.
Buyer beware! That’s the message from the New York Better Business Bureau (BBB) when it comes to immersive Van Gogh experiences.
As Artnet News previously reported, no fewer than three companies are currently on a mission to bring large-scale projected images of paintings by the Dutch master to cities across the U.S. Such installations have already sold millions of tickets abroad, but the trend was kicked into high gear in the United States when the Van Gogh-themed light show from Paris’s Atelier des Lumières was featured as a romantic destination in the Netflix show