Launched in 2006 and made by Champagne Cattier at Chigny-les-Roses on the Montagne de Reims, the brand sold more than 500,000 bottles in 2019, with a strong presence in bars and nightclubs.
According to a spokesperson for Moët Hennessy – by far the largest producer of Champagne with brands such as Moët et Chandon, Veuve Clicquot and Dom Pérignon – the Cattier family will continue to make Armand de Brignac Champagnes in the future.
Jay-Z, whose real name is Shawn Carter, said he was ‘proud’ to announce the joint venture with Moët Hennessy, adding: ‘It is a partnership that has felt familiar the entire time.