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Major Korean financial firms are consecutively launching super apps that allow customers to access all their financial services within a single application. This trend represents a strategic move to remain competitive against Big Tech companies and internet-only banks, while also aiming to reduce labor costs through increased digitalization.

Nonghyup financial groupKb financial groupCourtesy of shinhan financial groupHana financial groupWoori financial groupShinhan financial groupCourtesy of shinhan financial group promotionalShinhan financialBig techFinancial groupSuper appSuper solKb star bankingNew wonSouth koreaHe korea times