Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
In China, content-based platforms are generating a growing proportion of e-commerce, presenting a growing threat to established platforms like Alibaba and JD.com. In this model, consumers buy products during their engagement with the content provider. Managing the platform to generate sales, therefore, is about enabling the right content to reach the right viewers. Savvy content-based platforms are leveraging AI to this trend and carefully curate their influencer relationships. Are the big retail platforms ready for this new model?
Social Media s Impact on Interest Groups hapblog.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hapblog.com Daily Mail and Mail on Sunday newspapers.