Second Transaction under New Media For Equity Programme ITV AdVentures Invest, ITV s new media for equity initiative, has concluded its second investment in Respoke Limited, the company behind the premium custom-fit menswear brand SPOKE. ITV Adventures Invest s first investment, in the location service what3words, was concluded last month. ITV has agreed to subscribe for up to £2m of convertible loan notes in Respoke Limited in three tranches. ITV joins a respected group of shareholders, including the British Growth Fund, Forward Partners, Oxford Capital and 24Haymarket. SPOKE will use ITV s media investment to bring its brand message to British men through the power of TV advertising, embracing high style, smart functionality and perfect fit. SPOKE has combined extensive tailoring experience with the power of digital technology to offer a bespoke experience previously only reserved to tailor-made fashion and has already acqui