New Jungle Emperor, Go Ahead Leo!) before going independent. His commercial jingle Hitachi no Ki (Hitachi Tree) for the electronics maker Hitachi became well-known throughout Japan. His other familiar compositions include the songs Isojin (Iodine) for Meiji Iodine, Kinoko no Yama (Mushroom Mountain) for Meiji s chocolate biscuits of the same name, Kappa Ebisen for
Calbee s shrimp-flavored snacks, and Seiun for Nippon Kodo s incense sticks. He also collaborated on the jingle for Mitsuya Cider with Eiichi Ōtaki.
Itō is arguably best known outside commercial jingles for penning the lyrics for the first opening theme song Lum no Love Song (Lum s Love Song) for the