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1. If you aren t a celebrity, bring proof of social media Gwen Jimmere, founder and CEO of hair care brand Naturalicious, has been on the other side of the table: she worked at Ford in global communications and in the advertising industry before starting her own company. Ford was among the first companies to build its brand on Facebook and Jimmere says it is critical for entrepreneurs to build an online tribe that rallies behind their brand and can be used as part of a pitch. It demonstrates the community of consumers you can bring in for a retail partner. This is especially important for brands competing with the increasing entrance of celebrities into the consumer market, who are more likely to be immediate sales successes in stores. Retail partners will look at sales and social media presence, and Jimmere says national retailers like to see proof of the popularity of a brand on social media, at least 10,000 followers on Instagram, as an example.

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