Niremia Collective, a Silicon Valley–based venture capital firm, is tapping into that — and the gender disparity in VC — with its first fund of $22.5 million in capital commitments. Niremia Collective is the latest women-led debut fund, joining others like New Fare Partners and Curate Capital, Pact, Double Down and f7 Ventures. Founders Naoko Okumoto and Nichol Bradford met in 2018 and worked on various projects before coming together as investors to support startups at the pre-seed and seed stages focused on well-being technology.
Elly Truesdell is the Founder of New Fare Partners, Co-Founder of Made By Nacho, and the former Global Director of Local Brands & Product Innovation at Whole Foods Market. On this episode of ITS, Elly and Ali talk about consumer evolution, how food tech impacted the natural foods industry, and why some VC's take calls with companies they're likely not planning on funding.