Article - Gmail and Yahoo's New Email Sender Requirements Are Here! - Two of the biggest players in the inbox space - Gmail and Yahoo - are set to introduce stringent rules to safeguard users inboxes from scammers and spammers this year. These rules, effective from February 2024, signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it s crucial to comprehend and adhere to these new requirements.