Kavin Bharti Mittal, a scion of the family behind India’s second-biggest wireless operator, is planning to revive his struggling technology startup Hike through two new platforms – Vibe and Rush.
India Startup Crushed by WhatsApp Now Aims to Rival Facebook
Bloomberg 2/18/2021 P R Sanjai
(Bloomberg) Kavin Bharti Mittal, a scion of the family behind India’s second-biggest wireless operator, is planning to revive his struggling technology startup more than four years after it was valued at $1.4 billion by backers including Softbank Group Corp.
Since attaining unicorn status in 2016, New Delhi-based Hike Pvt. has suffered a string of setbacks. The latest blow came last month when it shut down its signature messaging app a platform that grabbed the attention of other investors such as Tencent Holdings Ltd. and Foxconn Technology Group for taking on WhatsApp in the local market.
Read more about After losing to WhatsApp, Kavin Mittal s Hike aims to rival Facebook on Business Standard. Despite becoming a hit early on thanks to quirky stickers and a privacy feature that let teenagers hide chats from parents, Hike s messenger app overtime failed to challenge the popularity of WhatsApp
(Bloomberg) Kavin Bharti Mittal, a scion of the family behind India’s second-biggest wireless operator, is planning to revive his struggling technology startup more than four years after it was valued at $1.4 billion by backers including Softbank Group Corp.