Experts discussed practical steps and the crucial role of education and entertainment in shaping societal attitudes. The call to action emphasised the power of creativity to drive positive change and build a more equitable future for all genders.
Mumbai: The India chapter of the International Advertising Association (IAA), with UNICEF as the knowledge partner, is set to host a knowledge session on Gender Sensitisation in Advertising and Media on 30th May at 10:15 a.m. at the Goafest 2024 in Westin Mumbai Powai Lake. The theme is "Gender-Sensitive Marketing: Navigating the New Consumer Landscape." Industry leaders will discuss the importance of dismantling stereotypes and promoting diverse & inclusive gender depiction in advertising and media.
The COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way people shop and interact, leading to a surge in e-commerce and mobile payment app usage. Health and hygiene have become a top priority, with consumers choosing products that promote personal safety and well-being.