Creme Egg ad featuring gay kiss sparks homophobic fury
21 Feb, 2021 08:42 PM
4 minutes to read
NZ Herald
An advertisement for the Cadbury Creme Egg has faced a backlash for its brief inclusion of a same-sex kiss.
The UK ad features a real-life gay couple sharing one of the popular treats with their mouths, part of a longer ad that highlights the varying ways that people consume their Creme Eggs.
The ad is part of Cadbury s celebrations for the 50th anniversary of the Creme Egg, which they have named the Golden Goobilee .
The petition was launched on conservative website CitizenGo and calls upon the UK s Advertising Standards Agency to withdraw the ad.
Cadburyâs Creme Egg ad featuring gay couple draws online criticism
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The ad was released for the Creme Egg s 50th anniversary.
Cadbury UK, in the first week of January, released a special ad for its Crème Egg brand as it was intended for the egg-shaped chocolateâs 50th anniversary.
Created by agency Elvis and titled âIt s the Creme Egg Golden Goobilee!â (As in Golden Jubilee) the ad celebrates the different kinds of people who eat them: lickers, bakers, eggsperts, dippers, discreaters, and sharers.
It was the sharers who fell afoul a few people online. Featuring real-life gay couple Callum Sterling and Dale K Moran, we saw them take a bite while the Crème Egg was held between their mouths as the voiceover says: Sharers? We are down with that.