Apple Music launches Isgubhu, the definitive home of Africa’s dance and electronic music Feb 5, 2021
Johannesburg, 5 February 2021: Apple Music has launched Isgubhu, the ultimate destination for African Dance and Electronic music. Africa’s bustling and bubbling Dance & Electronic music scene has become a global player over the last few decades and Apple Music is on a mission to spotlight and elevate the work of the DJs, producers and artists in this space.
“Apple Music has been a long term supporter of the incredible DJs, artists and producers within the Dance and Electronic music community in Africa and we’re very excited about the launch of
When Your EDM first clocked Ryan Summers with his 2018 sophomore album,
ii in our New Artist Spotlight, he was just getting started but showed great promise as a left-of-center experimental electronic artist. The drony, ambient sounds from singles like “Nightshift” and the aptly-named “Hypnotic Drones” conjured up images of weird German art porn and possibly the sound an aneurysm makes before it bursts. Relaxing yet terrifying, Summers had already found an an amazing niche with his work and apparently he’s been cultivating that niche, working it smaller and smaller since
ii. Now with his most recent album
Undo Influence, that niche is about the breadth of a chinchilla hair.
Tems
After expanding to 37 countries in the continent last year, the streaming service is establishing influence, subscribers and greater global reach for local artists.
When 25-year-old Nigerian singer, songwriter and producer
Tems released her debut EP,
For Broken Ears, in late September, she knocked Burna Boy off the top of Apple Music’s album charts in Nigeria, ending a six-week run for the star’s
Twice As Tall. It was an impressive feat for Tems, who had released just a handful of singles prior. Now, since joining Apple Music’s Africa Rising program, which was first launched in July, she’s become another example of the streaming service’s significant investments into the continent’s artists and music business paying off in tangible ways.
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1 With his untitled new album, Prabh Deep aims to break into a more mature audience. photos: Arsh Sayed
Amolak Singh Grewal
Prabh Deep is discerning with words, but his music says a lot. Widely acknowledged as one of the best underground artistes in the country, the 27-year-old rapper made it big right at the beginning with his very first album, Class-Sikh (2017).
Suno (Class-Sikh)
(Okay)
(Hmm)
(Fer)
(Kyun)
Loki dil de amir, naale paise de garib
(Jhooth)
(Sachh)
(Kyun)
Set in Tilak Nagar, which is home to him, the album painted a vivid picture of growing up in a locality reeling under high unemployment rates and the influx of drugs in the community. The first three singles “Kal”, “G Maane” and “Kal (Future)” received widespread acclaim from the press and fans alike. Apple Music featured Prabh Deep under the banner ‘New Artist Spotlight’ and he went on to win the Toto Funds’ The Arts Award for Music in 2018. Thereafter, as they say, there
7070
1 With his untitled new album, Prabh Deep aims to break into a more mature audience. photos: Arsh Sayed
Amolak Singh Grewal
Prabh Deep is discerning with words, but his music says a lot. Widely acknowledged as one of the best underground artistes in the country, the 27-year-old rapper made it big right at the beginning with his very first album, Class-Sikh (2017).
Suno (Class-Sikh)
(Okay)
(Hmm)
(Fer)
(Kyun)
Loki dil de amir, naale paise de garib
(Jhooth)
(Sachh)
(Kyun)
Set in Tilak Nagar, which is home to him, the album painted a vivid picture of growing up in a locality reeling under high unemployment rates and the influx of drugs in the community. The first three singles “Kal”, “G Maane” and “Kal (Future)” received widespread acclaim from the press and fans alike. Apple Music featured Prabh Deep under the banner ‘New Artist Spotlight’ and he went on to win the Toto Funds’ The Arts Award for Music in 2018. Thereafter, as they say, there