Magnite
Magnite (NASDAQ: MGNI), is the world’s largest independent sell side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetise their content across all screens and formats including desktop, mobile, audio and CTV. And the world s leading agencies and brands trust our platform to access brand safe, high quality ad inventory and execute billions of advertising transactions each month.
TV but not as you know it: insights for marketers exploring BVOD
Since the start of 2020, Broadcaster Video on Demand (
BVOD) consumption has been on the rise in Australia with more than 1.6 million hours of BVOD content consumed every week, an increase of 30% from the previous year.