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Long Read - Out-of-home resumes its ride on a digitisation rocket

How long will the upswing last?

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OOH Generated $1bn Revenue For First Time Since Pandemic

The Australian Out-Of-Home industry has generated more than $1 billion in revenue for the first time since the start of the pandemic, the Outdoor Media Association (OMA) has revealed.

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OOH accounting for more than 12% of ad spend

The outdoor industry posted a record $1.06 billion in net media revenue in 2022.

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OOH revenue hits $1bn in 2022; surpasses pre-pandemic level

OOH revenue hits $1bn in 2022; surpasses pre-pandemic level
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Australia s OOH net media revenue scales $1bn level in 2022

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

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