whiskey, ketchup, mustard, yogurt, maple syrup, refrigerators, beer kegs, boats, sleeping bags, playing cards, ball point pens and more. joining us to talk about how this is playing out north of the border an anchor at the canadian business news networks bloomberg. good to see you my friend. good to be here. how is it playing north of the border? are canadians riled up about this? so, there s a certain amount of riling going on. canadians, we re tough to rile, but there is the rhetoric does hit home. we re seeing canadian politicians playing into it by retaliating with tariffs, even though, of course, as you know, the tariffs hurt us. this is the classic cutting off your nose to spite your face but feels good the way these things can as small children will tell you, and it plays well politically. so many people that i talk to who are very reasonable people who understand how business and economics work, will say, well you have to hit back at a bully.