They are partners in the Moffett Nathanson research firm. Mr. Moffett, lets begin with you. Whats the impact, whats your initial reaction to what cbs, hbo have announced and then add onto that netflix and apple, etc. , and all these different services. Whats the impact on the Overall Television industry . Guest well, those are two separate categories really. The new ones, hbo and cbs, my guess is the impact will be actually somewhat limited. On the other hand, the impact of some of the ones that are already here like netflix has already been very profound. And i think what were seeing here is a real change in the viewing habits of millennials, that theyre simply watching tv in a very different way than my generation watched tv, and youre starting to see all the Media Companies embrace that and recognize that they cant sort of circle the wagons and just try to protect the existing ecosystem anymore, they have to actually reach out to that set of consumers. The advertisers want to reach
The new ones, hbo and cbs, my guess is the impact will be somewhat limited. On the other hand, the impact of some of the ones that are already here, like netflix, has already been very profound. I think what we are seeing here is a real change in the viewing habits of millennials. They are simply watching tv in a very different way than my generation watched tv, and you are starting to see all the Media Companies embrace that and recognize that they cant sort of circle the wagons and just try to protect the existing ecosystem anymore. They actually have to reach out to that set of consumers. Advertisers want to reach that set of consumers, Media Companies want to reach that set of consumers, and they are not reaching them today with the traditional product. Michael nathanson, your reaction . Heh, well, craig and i worked together, so my reaction is it is a really complicated question that you gave us. There is so much change going on we have been doing this a long time, and i think 201
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