Premium coffee, health science, nutrition and pet care will drive Nestle s premium play in India. Hindustan Unilever is rapidly entering new premium categories such as sun-care and hair serums, as well as premium spaces within foods
Global non-profit Access to Nutrition Initiative, which analysed data on 1,901 products from 20 of India’s biggest FMCG companies, noted they derive 76% of their revenue from less healthy products