Nestlé continues e-commerce expansion with SimplyCook acquisition: ‘Direct-to-consumer will continue to grow in the future’ Nestlé continues to lean into the direct-to-consumer (D2C) channel as part of its portfolio transformation strategy. This week, the Swiss food giant snapped up UK recipe kit company SimplyCook. With the changes ushered in by COVID expected to leave a lasting mark on consumption patterns, expectations for D2C sales are high.
COVID-19 has accelerated the UK’s online grocery market. Data from Edge by Ascential suggests the surge in e-commerce is expected to add £5.3bn to UK online sales this year, raising the value of the market to £78.9bn.