Nestle India is banking on the rapid rise of in-home coffee consumption in the country to launch premium coffee brand Nespresso, aiming to reach supermarket shelves in the South Asian market by the end of this year.
Nestle India has launched a variety of new products focused on millets as a key ingredient this year, in an effort to increase consumer acceptance and awareness via familiar product formats while also aligning with the Indian government’s International Year of Millets’ campaign.