New York-based and female-founded brand Nest is partnering with the Fifth Avenue Association to scent a stretch of Manhattan’s iconic Fifth Avenue for the holiday shopping season. From November 20th - January 4th, lighted holiday tree displays along the sidewalks will scent the streets with Nest’s bestselling Holiday home fragrance, as residents and visitors alike shop and enjoy the sights from 46th Street up to 61st Street.
In practice, the Christmas tree displays, built by Holiday.
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