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Livingstone Advises Waterfront Brands on Sale to MPE Partners

Livingstone Advises Waterfront Brands on Sale to MPE Partners
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Quick Hits: January 20, 2021

Quick Hits: January 20, 2021 Author: Jan 20, 2021 The marine products under the ShoreMaster brand, which merged with HydroHoist in 2019 and acquired Neptune Boat Lifts late last year, have rebranded under the name Waterfront Brands. “Waterfront Brands’ vertical operational platform has been designed for growth. This will enable expansion into new markets, as well as provide further support and opportunities for our existing dealers, marine contractors and marinas,” Waterfront Brands CEO Don Hurley BoatsandOutboards.co.uk and Boatshop24co.uk are based in England, and Boatshop24.com is a German-language site. “England and Germany are major boating nations and represent important markets in the global leisure marine industry,” Boats Group CEO Sam Fulton said in a statement. “Acquiring Friday Media Group’s leading online boating marketplaces was an attractive opportunity for us to widen our reach.”

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