Town Country Coast
If you ve kept your pulse on the design industry in the last few years, chances are, you ve seen the term cottagecore sweep the realms of fashion, interiors, and even architecture. Add a global health crisis that forces people to stay indoors (and find their respite in nature) and the desire for a modern rural fantasy as
BBC described the aesthetic movement, has only continued to flourish in the last year. It’s natural to think [cottagecore] became popular because of Covid and the rush to flee the city life, but I think this movement to a cozier and more demure look has been going on for awhile, says Dana Lorenz, founder of Fallon Jewelry and a new Palm Beach lifestyle shop, Town Country Coast. There has been a progression of people that have gone from wanting to go out to wanting to stay home. I think what goes on in the world totally affects our behavior, and it feels safe to want to go back to what people feel was a simpler time, even if it is just
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