Rewind, Review, and Re-Rate: ‘Our Brand Is Crisis’: How Much Political Spin Is Too Much Political Spin?
“Our Brand Is Crisis” is an interesting movie to rewatch in this political-crisis time of President Trump versus “President-elect” Biden, as the mainstream media is currently spinning Biden. (The Epoch Times chooses to think of Biden more as “Possible–president-elect” Biden.)
It’s a good reminder of the behind-the-scenes chess matches of professional political handlers, spin doctors, and puppet masters. Campaigns are showbiz, Oz the Great and Terrible, hair and makeup.
Campaigns need to have a “brand” (like “MAGA”), and marketing experts abound. But political spin goes back to ancient Rome: 64 B.C., to be exact. The following is from a letter written to Marcus Tullius Cicero by his younger brother Quintus. Quintus outlined campaign strategies that are still used to this day.