The same way consumers are counting their cents the one minute only to cough up more rands the next, so too are marketers when it comes to calculating the true cost of discounting promotions.
Alwyn Uys became the first paraplegic in the world to swim from Robben Island to Bloubergstrand in Cape Town, South Africa. (Photo: Nelis Engelbrecht)
Thirty-year-old paraplegic athlete, Alwyn Uys is known as a trailblazer in his field. In June 2019, he became the first paraplegic South African to complete a half Ironman, and earlier this year, he went on to become the first male para-athlete in the world to do the virtual Comrades in a racing wheelchair, on 14 June.
On 11 December, Uys braved the swells of Table Bay and took on the 7,687m swim from Robben Island to Bloubergstrand, becoming the first paraplegic athlete to successfully complete the crossing.
Uys up his sleeve: Paraplegic swimmer completes Robben Island crossing news24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from news24.com Daily Mail and Mail on Sunday newspapers.