Tata Motors ’celebrating goodness Ramadan campaign
As the month of Ramadan starts, The Drum finds out how leading automotive brand Tata Motors is approaching its Ramadan campaign this year.
Tata Motors, a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, unveiled its Ramadan campaign recently. In keeping with the theme of the festival, the ad ‘celebrating goodness with Tata Motors’ encourages doing good deeds and instill optimism, especially during these challenging times, during the COVID-19 pandemic.
The film is a heart-warming story based in the Middle East, that depicts goodness, positivity and generosity among employees and employers from different nationalities and races.