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What to expect during At Your Storage Service event: Join theCUBE June 1

Pure Storage makes its case for role as data infrastructure provider with latest announcements

Pure Storage makes its case for role as data infrastructure provider with latest announcements
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Unstructured data drives renaissance in file and object storage through Pure s unified solution

SHARE The challenge for enterprise IT is to stay at least one step ahead of the next technology wave. When it comes to data, that means preparing for the unstructured tsunami. Unstructured data is predicted to grow for most enterprises by over 50% per year, reaching 80% of all data by 2025, according to IDC. This trend will transform not only how IT organizations handle data, but how the storage industry meets the challenge as well. The answer, according to major industry players, such as Pure Storage Inc., is to transition from traditional models using file and block by combining them with object store to create a faster, more responsive platform that is better suited to workload-driven needs. Pure’s solution is Unified Fast File and Object, or UFFO, which it introduced as a new category last year.

Pure Storage s new approach to unified fast file and object spotlighted during Apr 28 event

Pure Storage’s new approach to unified fast file and object spotlighted during April 28 event SHARE The storage industry is experiencing a transformation driven by a simple fact: Enterprise users need storage to do a whole lot more. What propels this need is complexity of the data pipeline. Every organization is filled with data today. What’s missing is a fast path to insight from that mass of business-critical information. To address this dilemma, Pure Storage Inc. introduced unified fast file and object, or UFFO, as a new category last year. By bringing fast file and fast object under one hood, Pure believes it can meet an enterprise need for real-time insight, data reuse, performance demanded by throughput-hungry applications, facilitation of analytics-powered workflows, and enhanced security.

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