Digital Marketers Expect to Double Messaging Volume by 2024
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A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in terms of COVID-era messaging and customer data access
53% of enterprise marketers said that data access has to be a priority for all marketing teams going forward. ATLANTA (PRWEB) April 13, 2021
MessageGears, the customer marketing software provider, has completed a survey of B2C digital marketing trends. A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they’re sending, with one-third saying they would double their number of messages sent by the end of 2021, and 53% saying their total would double by 2024. The complete MessageGears 2021 B2C Digital Marketing Trends Report can be found here.