by Stephen Chapman
Aardman, the animation studio behind Wallace and Gromit, has appointed ilk to promote a major new mental health campaign.
What’s Up With Everyone has been developed in partnership with leading researchers and mental health charities to help young people who are struggling during lockdown and Covid-19.
The campaign is a series of short films, featuring 5 characters with issues related to loneliness, perfectionism, competitiveness, independence and social media.
“What’s Up With Everyone has been a long time in the making, and we’re so pleased that it’s finally live and available for young people to view, especially as mental wellbeing amongst young people is vital now more than ever before,” explained Neil Pymer, Creative Director at Aardman.