Making it work: Labour of love as Grown eco brand branches out into gift of native trees For every Woodland Card purchased from Grown clothing firm, a native Irish tree will be planted on a Grown Forest plot on the buyer’s behalf 18th December, 2020
Neil McCabe of Grown Forest, which aims to plant 50,000 trees across Ireland by the end of next year to widen Ireland’s biodiversity and revive our wild forests. Picture: Conor McCabe
Three firemen in Dublin are on a new mission to revive wild forests around the country as part of a sustainable business launched six years ago.
Making it work: Sustainable fashion brand branches out into tree-gifting service
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Irish firefighters turn up the heat as they grow their forest efforts
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Three green-fingered Dublin firemen, including one from Rush, are on a new lifesaving mission to revive wild forests - with the help of old Irish dancefloors.
Neil McCabe, Stephen O Reilly and Damian Bligh of Grown Forest have bought parcels of land right across Ireland, including in Skerries, and have planted native Irish trees which are guaranteed for ten generations and can be gifted for €25.
In a novel initiative, the wood from long-gone dance halls from around the country, still bearing revellers stiletto and heel marks, will frame the cards sent to those who receive the green gift. This is about trying to make Ireland wild again, to widen biodiversity and rewind the clock a little so we can look forward to a better future, said Neil McCabe from Rush.