Next, I
Finally, I offered a frank assessment of what is needed or
how I can help even more (sometimes known as a “hook”): “You know, the stuff your clients actually care about.”
Do as I Say, Not as I Do …
Since I am a marketer first and a writer second, my approach is different from the advice I offer law firm clients. Nonetheless, there are best practices you can apply to your own profile.
For starters, your profile should not be a rehash of your website bio. Your readers have already seen it or they’re going to look there next.