Get the vibe going
Customers, who spotted the place on Instagram, drive down to photograph their coffee, while sitting on a cushy beanbag watching the sun set. The whole point – from a consumer and retailer perspective alike - is take advantage of the weather.
“I have been seeing Not A Space on Instagram for ages now and have been dying to drive down and visit,” said Nerveen Mubarak, a Dubai resident. “Although the location is only an hour’s drive away from the city, the intrigue is what gets people out of the door and onto the highway.”
These desert pop-ups can immerse consumers in a vibe that goes beyond food and drink. The drive and wait times aren’t just for the coffee – but for the experience. That extends to the music, seating arrangements, branded cups and rugs, mirrors, beanbags and more.
Dubai: The launch of a new collection of children’s stories,
My Little World, by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, will be celebrated at an event under Emirates Airline Festival of Literature on Friday.
The event will feature readings from the collection in Arabic and English, a special message from Shaikh Mohammad, and a lucky dip giving 15 lucky children their own box set. The bilingual event, which is primarily intended for children aged between six and nine and their families, is open to the public and tickets are available free of charge from emirateslitfest.com. It will take place at 4.30pm on Friday at InterContinental Dubai Festival City in a purpose-built outdoor venue by the creek (Al Riwaq 2).
Sheikh Mohammed to issue special message at book reading
Web Report/Dubai Filed on January 30, 2021
15 box sets of the Dubai Ruler s latest book up for grabs at Emirates Airlines Festival of Literature.
The new collection of children’s stories ‘My Little World’ penned by the Dubai Ruler will be celebrated at an event at the ongoing Emirates Airline Festival of Literature.
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The event will feature readings from the collection in Arabic and English; a special message from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai; and a lucky draw, giving 15 lucky children their own box set.