if all you re going to do is go and look at a phone and say, oh, look that camera lens is bigger. there s innovation in the form factor, but there s all in also innovation in the connectivity and the content. we ve seen the content ecosystem basically develop over over the last years as well, so i think with every touch point that the that the phone essentially enables, you ll also find subsequent innovation come from that. ok, yes, innovations involving phones, but not the phone itself. look, it s no one s fault, but the next killer device just has not arrived yet and so, it s all a bit samey. so maybe it s not worth coming to mwc again. there s nothing really special out on show. needle scratches across record. it s not just about the glitzy phone launches, is it? it s not just shiny things. there s a big mobile ecosystem and loads happening. i get that, but people care about the big phone launches.