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AFC Ajax and M line today announced that they have signed a partnership agreement. M line brand, which is part of DBC Nederland (Dutch Bedding Company), a subsidiary of Beter Bed Holding N.V., is a leading supplier of sleep systems in the Netherlands, Belgium, Luxemburg, France, Germany, Switzerland and Austria. The agreement means that M line will be Official Sleep Supplier to the club for four years as of the start of next season. M line will, among other things, work closely with Ajax to promote the importance of a good night s sleep for high performance - be it for elite sportspeople, football fans or the general public alike.
Beter Bed Holding’s M line becomes Official Sleep Supplier of AFC Ajax
AFC Ajax and M line today announced that they have signed a partnership agreement. M line brand, which is part of DBC Nederland (Dutch Bedding Company), a subsidiary of Beter Bed Holding N.V., is a leading supplier of sleep systems in the Netherlands, Belgium, Luxemburg, France, Germany, Switzerland and Austria. The agreement means that M line will be Official Sleep Supplier to the club for four years as of the start of next season. M line will, among other things, work closely with Ajax to promote the importance of a good night’s sleep for high performance – be it for elite sportspeople, football fans or the general public alike.